After much thought, consideration and a whole lot of effort, you are finally ready to launch your business. The grand opening or the inauguration is the first impression you are going to make of your business to the public. It is not only an event which would promote your business but also an event which would help you to build strong relationships with customers, local businessman, and even the media. It should be an exciting day and leave you with a positive experience and lasting memories.
Set a date and time
First set a date and time for the inauguration. In some cultures, it would largely depend on the auspicious times. But it is always better to have the event when the service or the product that you are offering is in high demand. For example if it’s a dining restaurant, an evening event would be ideal while if it’s shopping complex, a morning event would be more appropriate. Also make sure to not hold the event on a holiday as the turnout of customers would be more likely to be affected.
Attract the customers
Make the décor loud and attractive to grab attention from anyone walking past. Even a grand opening flower stand in Singapore may do the trick! You may even have music and dancers or fun games allowing customers to participate in. Have special offers on the products and services of the business in order to promote them. Invite celebrities if possible, so that more customers would turn out just to get a glimpse of them.
If you have planned out a special ceremony for the inauguration which involves lighting oil lamps, speeches and cutting a ribbon then make sure to decorate and organize the schedule appropriately. Grand opening flower delivery can be used to create an arch where people can walk under to enter the building. This would even makeup for great photography. Make sure to advertise the event before the day in the means of radio and TV commercials, flyers and social media
Set apart a budget
Planning a grand opening is an investment that you must prepare for. You will be offering free samples, discounts and coupons to publicize your product, therefore set apart an adequate budget. Make sure to plan ahead so that last minute expensive preparation can be avoided. You can even sought the help of sponsors.
An inauguration is an important event in your business calendar which must not be done without preparation. Make sure to make it a good event and have fun making memories that you will cherish all your life.